I will occasionally tune in to CNN for my news (a number of hotels offer only CNN, CNN Headline News, and MSNBC for 24-hour news, so I have no real choice). There is something missing from the CNN broadcasts when I watch. The only way I can put it is that CNN lacks personality. In fact, it often fails to keep my attention. It is a mystery particularly because I always enjoyed Paula Zahn's newscast in that brief period when she was at Fox, but I can't tell you the last time I watched her show. Odd.
CNN LOSES 63% OF AUDIENCE OVER INAUGURATION 2001
CNN hemorrhaged more than half their audience from the 2001 Inauguration, overnights show. The troubled news network only averaged 779,000 viewers during yesterday's Inauguration coverage from 10am-4pm with just 168,000 of those viewers landing in the coveted 25-54 demo.
Like CNN, MSNBC also suffered major losses, only averaging 438,000 viewers throughout yesterday's coverage (141,000 in 25-54), down a whopping 68% over 2001 and faring even worse in primetime with just 385,000 viewers. In contrast, Fox News averaged 2,581,000 viewers from 10a-4p (up 30% over 2001) and their 25-54 demo average of 705,000 came close to CNN's total coverage ratings yesterday.
FNC -- 2,439,000 (up 57% over '01)
CNN -- 1,353,000 (down 14% over '01)
MSNBC -- 385,000 (down 47% over '01) (link)
It would seem I'm not the only person that gets bored easily by CNN these days. Ted Turner's creation is very nearly at the point that it is averaging half of the viewership of Fox News. It is fair to assume a major overhaul is on the horizon.