MTV to Air Ads 'Empowering Women'You mean to tell me there is actually an organization of women out there that objects to their sisters, daughters, and granddaughters being called bitches and being treated like they were all whores? There are women out there who think it not a good idea that teenage girls get the hell routinely beaten out of them by their live-in boyfriends? Women who choose to defy the current MTV culture of degradation and abasement? Who think it wise to instill a sense of worth in young women?
By Susan Jones CNSNews.com Morning Editor
February 02, 2005 (Editor's Note: Contains material some readers may find objectionable.)
(CNSNews.com) - One of the nation's premier organizations for girls and young women is launching a campaign protesting the way, "women and girls are routinely devalued in today's society," that includes advertising on a cable television channel increasingly criticized for its sexually suggestive and demeaning portrayals of women.The Young Women's Christian Association (YWCA) campaign includes TV ads on MTV, which has come under increased scrutiny for its programming because of questionable content.
One day after the YWCA announcement, a study of MTV programming accused the cable channel of "blatantly selling raunchy sex to kids." The Parents Television Council (PTC) study involved 171 hours of around-the-clock programming during the week of March 20-27, 2004, which MTV billed as its "Spring Break" coverage. According to the PTC analysis, MTV music videos averaged 32 instances of foul language per hour and "reality programs" averaged 13 sexual scenes per hour. (link)
We can only hope.