Northwest Replaces Bud Light, Taps Miller Lite for Its FlightsThis is a huge blunder on the part of NWA. The company has no idea the havoc that is going to result from their arbitrary decision to drop Bud Lite. This year they can expect their passenger count to decline precipitately - by one.
By Jim Suhr, The Associated Press
ST. LOUIS (AP) - Northwest Airlines Corp. has tapped Miller Lite, the nation's No. 2 light beer, to replace top-selling Bud Light on all of its flights worldwide.
Eagan, Minn.-based Northwest, the nation's fourth-largest airline, said Miller Lite will be phased in aboard Northwest and Northwest- Airlink-operated flights over the next several weeks as its inventories of Bud Light are depleted.
Still, Northwest will continue serving Budweiser by Miller Brewing Co. rival Anheuser-Busch Cos. Inc. as its full-calorie beer on all of its flights. Northwest also still will offer up various imported brews.
Northwest and Northwest Airlink, which offer beverage service on roughly 2,800 of the 3,012 flights they operate worldwide to 247 cities in 23 countries, expect to buy more than 700,000 cans of Miller Lite a year to be served aboard its 659-aircraft fleet.
Last year, Northwest and its Northwest Airlink partners - Mesaba Airlines and Pinnacle Airlines - carried more than 67 million passengers. (link)
They are going to rue the day ...