Site sings trail's praisesBuild-A-Lyric. Your tourism tax dollars at work.
By Brian Funk, Galax Gazette Staff Reporter
Many people have played the game “Mad Libs” as a kid.
The Virginia Tourism Corporation has turned the game's concept into a new marketing campaign for the Crooked Road, Virginia's heritage music trail.
Tourism officials from Richmond congregated at the Rex Theater in Galax last Friday to announce the marketing campaign, called “Build-A-Lyric.”
At the new site, crookedroadvirginia.com, visitors can build a personalized bluegrass lyric to send to friends via e-mail or phone. (link)
For the love of God.