Tailor-made for bourbon tradeUh, fellas. Jack Daniel's isn't bourbon. It's Tennessee Sour Mash Whiskey. They's a difference. Like Coke and Pepsi, to those of us who have acquired the taste.
By Bruce Schreiner, Associated Press
Not even devoted fans of Jack Daniel's would recognize the clear liquid poured into barrels at the popular whiskey's Tennessee distillery.
At that point, the potent brew looks more like "white lightning" than the world's best-selling whiskey. It's during its time maturing for years inside new, charred white oak barrels that the whiskey acquires its amber color, plus most of its taste and aroma.
Louisville-based Brown-Forman Corp. pays close attention to producing the barrels. Its barrel plant, among the largest in the country, mixes tradition with a mechanized process to keep pace with demand for Jack Daniel's and its Kentucky bourbon whiskey brands. (link)
A careful reading of the verbiage actually indicates that the reporter may know the difference. That sloppy last sentence might have read, "... to keep pace with demand for Jack Daniel's and
Clarity is a good thing. As is Maker's Mark, by the way. There is none better.