Tourism strides hold steady in VirginiaGive me a second. I just blew Wheaties out my nose.
Bristol Herald Courier editorial
Despite the prolonged recession, Virginia’s tourism industry remains strong and continues to be one of the state’s largest industries. Figures for 2008 show tourism generated $19.2 billion in revenue, supported more than 210,000 jobs and provided nearly $1.3 billion in state and local tax revenue, according to the governor’s office.
Virginia benefits from travelers taking trips closer to home and the fact that Virginia is within a day’s drive of 60 percent of the U.S. population, according to the Virginia Tourism Corporation. Virginia also expects to see a tourism boost in 2009, thanks to the 40th anniversary of its “Virginia is for Lovers” campaign, America’s longest running state tourism slogan. [link]
The Virginia Tourism Corporation. That state-funded organization that is long on cheerleaders and devoid of statisticians. It raises its ugly head again.
1) The smell test. Does it pass the test if all of America saw a serious reduction in automobile travel in the USA last year but the Virginia tourism industry didn't?
Nationally, highway travel was on the decline every month last year.
How fortunate we were to still maintain our tourist traffic.
If only ...
2) An amateur statistician of some repute convincingly refuted the VTC's statistical methodology a while back as it pertains to those "travelers taking trips closer to home." If I were to drive from my home in Bland to the Home Depot in Blacksburg to buy a Ryobi Speedload drill bit set, I'd be considered a tourist by VTC standards and criteria.
I'm not making that up.
See "Tourism' Ain't What It Used To Be."
See also "Drilling Down."
A question: When does promotion become propaganda?
Another: When does the Virginia Tourism Corporation get real?