The first time Tony Ciminera, vice president of Yugo America, actually drove a Yugo, it almost killed him. The steering went out and he stopped just short of plowing into a tree. During another test drive, the seat broke as he was approaching a train crossing, and he suddenly found himself lying on his back, steering with his knees.And yet it was introduced into the U.S. market anyway, where 141,511 suckers eventually plunged into Ciminera's nightmare.
Ciminera was in charge of production and engineering as the Yugo was prepared for the US market. He prudently concluded that it was not ready for prime-time.
But, as each of them would tell you, the price was right.
The fact that the hunk of junk was unreliable and unsafe to drive was of secondary concern.
4 comments:
Would it be too much of a stretch to link this to a certain 2008 Presidential election?
Read a report this morning that indicates that Government Motors will soon overtake Yugo as the worst vechiles on earth.
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Spelling, must be Monday.
X-Firefighter
Spelling: Must be Monday.
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