I have to admit up front, I admire the effort. I too have been accused in the past of flogging a story and twisting it to suit my nefarious ends. So there is a kind of respect that I have for this underhanded effort on the part of a local television station in Louisville, Kentucky. The story itself has no legs. But the effort is quite estimable.
Check out this headline from WLKY.com:
Now, if you pay attention to the news, and you have a clear understanding of the meaning of words, and you are skeptical of most anything that appears in the mainstream press, your Bullshit-o-Meter registered a solid 10 when you read that, as mine did.
Why?
Take another look. "Tempers flare" (present tense) even though unemployment benefits haven't run out (present tense). Yet. Why would anyone be upset who's still receiving his weekly check? Might there be another reason for there having been upset "customers"?
That deserves a 10 on anyone's Bullshit-o-Meter.
Sure enough, in the accompanying news footage, there isn't any link presented between the two happenstances.
NONE. Tempers apparently did flare, requiring that two individuals be escorted out of an unemployment office, but the reasons for their ejections are never presented to us (to those of you who have ever stood in line at the DMV or at at the unemployment office, is there a more reasonable explanation? Ever had DMV Rage like I have?) The reporter simply goes on, after making mention of the incident, to report on the fact that unemployment benefits would be running out next month for those who have been unemployed for a long time.
Nice effort to forge a link between two unrelated stories. Gotta give credit where it's due.
The fact that it gives "journalism" a bad name is but a small matter. After all, any reputation that "journalism" might have today - microscopic as that is - isn't going to be further damaged by this bit of sleight-of-hand.
I give it a 10. Way to go.