Odd, yes?
Well, it gets odder:
Chrysler releases $9m Super Bowl ad while requesting more taxpayer dollarsGood grief.
By J.P. Freire, Washington Examiner
You may have noticed that Chrysler released the longest ad in Super Bowl history on Sunday night, featuring the new Chrysler 200 driven by Detroit native rap star Eminem, an ad that CEO Sergio Marchionne says cost less than $9 million. But given that the company's CEO also announced this past week that is seeking a "better deal" on government loans, it is likely that this ad had more to do with getting political support than selling cars. Besides, is spending millions on a Super Bowl ad appropriate for a company that received a taxpayer bailout to recover from a bankruptcy? [link]
Lost in this story is the fact that Chrysler vehicles are said by some to be the most unreliable coming off the assembly line today.
Remember this (Ford) slogan from years ago?
Quality is Job 1
It worked.
At Chrysler today?
We Need More Taxpayer Money So We Can Keep Building Shitty Cars
May God have mercy.
1 comments:
I wonder how many of the Emimen fans, wannabe rap stars, could ever afford a new car. Seems like the target audience cannot buy that many. I do not believe tha Baby Boomers watching were impressed by this commercial.
...Al...
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