quote

It is a wise man who plants a tree in the shade of which he knows he will never sit. -- Greek proverb --

Judge each day not by the harvest you reap but by the seeds you plant. -- Robert Louis Stevenson --

From On High - Coming to you from a secured redoubt on Big Walker Mountain in the heart of Virginia's Blue Ridge.

Tuesday, February 08, 2011

Maybe You Give Us Our Money BACK Instead

I made mention yesterday of Chrysler's rather bizarre Super Bowl ad that featured rapper Eminem touting the fact that Detroit is on its way back with the introduction of a car (the Chrysler 200) that isn't conceptualized, designed, funded, or manufactured in Detroit.

Odd, yes?

Well, it gets odder:
Chrysler releases $9m Super Bowl ad while requesting more taxpayer dollars
By J.P. Freire, Washington Examiner

You may have noticed that Chrysler released the longest ad in Super Bowl history on Sunday night, featuring the new Chrysler 200 driven by Detroit native rap star Eminem, an ad that CEO Sergio Marchionne says cost less than $9 million. But given that the company's CEO also announced this past week that is seeking a "better deal" on government loans, it is likely that this ad had more to do with getting political support than selling cars. Besides, is spending millions on a Super Bowl ad appropriate for a company that received a taxpayer bailout to recover from a bankruptcy? [link]
Good grief.

Lost in this story is the fact that Chrysler vehicles are said by some to be the most unreliable coming off the assembly line today.

Remember this (Ford) slogan from years ago?

Quality is Job 1

It worked.

At Chrysler today?

We Need More Taxpayer Money So We Can Keep Building Shitty Cars

May God have mercy.

1 comments:

Anonymous said...

I wonder how many of the Emimen fans, wannabe rap stars, could ever afford a new car. Seems like the target audience cannot buy that many. I do not believe tha Baby Boomers watching were impressed by this commercial.
...Al...