All I'm sayin' is, Michael Medved supported John McCain in 2008 because, in part, he was electable.
With 2012 approaching Michael Medved wants you to know that electability matters. Though he hasn't yet endorsed Mitt Romney.
My guess is, Medved was a big supporter of Bob Dole in 1996 for the same reason.
All were/are so electable.
Fool him once, shame on him. Fool him twice, shame on him. Fool him a third time ...