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Saturday, April 07, 2012

Who Runs Arby's?

Whoever he is, he isn't very bright.

First rule in corporate marketing management: Don't get caught in a fight that has nothing to do with the product you're peddling.

Someone should have told the Democrat who runs the Wendy's/Arby's Group:

Arby’s resorts to blocking conservatives on Twitter


Because conservatives have been tweeting bad things about its president's decision to go after Rush Limbaugh.

As it turns out, Arby's liberal-smooching announcement that it wouldn't advertise on Rush's show didn't reveal the fact that Arby's doesn't advertise - nor has it ever advertised - on Rush's show anyway.

Conservatives everywhere are doing that.

So Hala Moddelmog, president of Arby’s Group, Inc., thinks he's done his stockholders a favor by picking a fight with millions of potential customers.

Way to go, genius.  Any other bright ideas?