In my day quite a few of the athletes on campus majored in something called "exercise science." It was assumed, though I never pursued it, that the ... discipline ... was created just so they could major in something and not have to exercise their minds or distract them from the real reason they were in that institution of ... higher ... learning.
"Applied kinesiology" has given way, it seems, to African and Afro-American Studies.
They don't want their athletes hurting themselves in the process of getting their college degree. Thus ...