How about this for a slanted headline from Yahoo News?
California voters split on tax targeted by Big Tobacco
That would, in fact, be the tax that California voters - who are up to their eyeballs in taxes already - see as a tax hitting the poorest among them particularly hard, a tax that will only give out-of-control legislators in Sacramento more money to blow on wasteful projects like the $100 billion Bullet Train to Nowhere.
Maybe my interpretation won't fit the headline format, but it's far more revealing of the subject matter.
Leave it to the press ...