How about this for a slanted headline from Yahoo News?
California voters split on tax targeted by Big Tobacco
That would, in fact, be the tax that California voters - who are up to their eyeballs in taxes already - see as a tax hitting the poorest among them particularly hard, a tax that will only give out-of-control legislators in Sacramento more money to blow on wasteful projects like the $100 billion Bullet Train to Nowhere.
That tax.
Maybe my interpretation won't fit the headline format, but it's far more revealing of the subject matter.
Leave it to the press ...